Search Engine Marketing (SEM) and Display

Google is often the first place travelers turn when looking for things to do, so finding the most efficient ways to capture that interest through paid marketing is a key piece in the direct-bookings puzzle.

We all know search engines are the first way your customers evaluate the choice of things to do, particularly in tours, activities and attractions, and thus the first place they have an opportunity to find your business. If you’re not visible to the travel planner on Google, you’re likely to miss out on their direct business — it's that simple.

We optimize and manage your search marketing globally to ensure your business gets a chance to pitch to every potential customer, whether an English-speaking customer from America using Google or a Russian family using Yandex. Our team of search engine marketing specialists have worked in the tours, activities, and attractions industry and understand the competitive landscape in the sector. 

We will: 

• Set up your Google Adwords account and develop an initial testing strategy
• Build out small-scale campaigns to find efficient paths to driving bookings
• Scale what works, and test into other paid media channels to build an efficient direct-booking engine
• Help you compete to capture direct bookings as efficiently as possible