Business Development Director
Home base: Miami
Years in the travel industry: 15+
Business development director Oscar Liendo is no stranger to understanding that suppliers all have their unique business needs. For more than 15 years, Oscar has worked for the likes of Royal Caribbean, Sheraton Hotels, Intercontinental Hotels, and TripAdvisor helping hoteliers as well as cruise and tour operators grow their businesses in Panama and Venezuela, among other LATAM regions.
At TourismSolved, he looks forward to taking that experience right to the heart of the operators’ companies to help drive direct bookings. “In Latin America, my territory, some of the concepts of digital marketing are still new for many of my potential clients, which makes education on this matter an essential part of my sales process,” Oscar says.
While Latin America has Oscar’s heart, one of his favorite destinations is Buenos Aires, he has loved traveling the world for both business and pleasure, noting Kyoto and Madrid are two of his favorite cities in the world.
Learn more about Oscar
What is a favorite memory of a tour experience you’ve taken?
In Kyoto, I took a maiko experience tour. A maiko is an apprentice geisha in Kyoto and Western Japan. Their jobs consist of performing songs and dances, and playing the shamisen, a three-stringed Japanese lute, among other traditional Japanese instruments, for visitors during banquets and parties. I had the opportunity to speak with a maiko to learn more about this ancient profession and what she loves about it. Simply unforgettable.
What motivates you to stay in the travel industry?
In this industry, you are creating or selling experiences, entertainment, relaxation, and memories, and this gives me satisfaction. These are things that people need and deserve and being part of it is very rewarding.
What’s been a big learning moment in your career?
The pandemic has definitely taught me that everything can change at any given moment, and you have to face these changes with an open mind and positive attitude.
What’s one of your proudest accomplishments in your career?
I love how my career has evolved and taken me to different countries and cultures. I’ve learned four different languages along the way, and I love being able to speak with tour operators in their preferred language. It makes everyone more at ease and leaves less to interpretation.
How do you see travel changing over time? What’s exciting about these potential changes?
People more than ever will do everything online, and having an active and influential presence online will be crucial to be successful in reaching travelers at the right place, at the right time.
What 3 things can every tour operator do to make their experience enjoyable for travelers?
Listen to them, listen to them again, and then listen some more! Travelers are always willing to speak up about what they liked or didn’t like about their experience. You want them to love the experience they paid to do, and listening to travelers, whether it be in a personal conversation or in their user reviews, helps you fine tune and eventually perfect your offering. Don’t be afraid to learn from the less positive feedback!
When you’re not working, where can we find you?
I love riding my bike to the beach, which is a 35-minute ride. You’ll find me swimming in Key Biscayne after my ride.
What's something surprising people might not know about you?
I was trained as a journalist, but never worked in the field. I also starred in a TV show when I was younger, as well as performed in theater in several plays.